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This is the visual design project that combines both product presentation and brand identity for the Modern Fan Company based in California, which company pioneer in creating a modern ceiling fan suitable for the contemporary interior. We translate the physical design language to create a bold, contemporary mark that expresses a sense of innovation while also maintaining the firm's legacy.
The presentation box and the Modern Fan Co.'s visual graphics are the manifestations of the minimal design.
Modern Fan Co. Presentation
2021
Client
Modern Fan Company
Project Type
Brand Identity
Status & Date
Completed 2021
The visual graphic language represents the contemporary looks of the brand, which is famous for its sleek and universal design. This new form of presentation combines both brand identity and the unique design product proposal for the Modern Fan Company.
1. Closed up Kubrick presentation box, linen box / © Hank Chen
2. Modern Fan Company front page, laser on grey card / © Hank Chen
“We translate the physical design language of Modern Fan Company to create a bold, contemporary mark that expresses a sense of innovation while also maintaining the company's legacy."
1. Linen presentation box stacking, 2021 / ©Hank Chen
2. Closed up detail pages, 2021 / © Hank Chen
MFC presentation divider page, laser engrave on grey card, 2021 / © Hank Chen
Design In A Glance
The overall visual language captures the essence of each product concept design with clear and bold graphic design solutions. From the collections of inspiration to the technical details of visuals.
1. Specification card sets, grey card & cardboard box / © Studio Kubrick
2. Specification card and metal color swatch / © Studio Kubrick
The design using the flashcards method allows clients to understand the product's detail spec in a more intuitive way
The second part of the presentation design focus on creating a more accessible tool to utilise along with the main presentation. The goal is for the client to work on the selections of finishes for a different type of fan during the concept phase, where it works well simultaneously with the physical finishes swatch and the mock-up miniature models. The design of the flashcard type specification allows a comprehensive glance at all the details of what each model has to offer.
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